9) Launch day at the Del Ray Farmer’s Market in Alexandria VA. I awoke at 5 am to make a trip to our commercial kitchen I was renting at the time to pull product out of the freezer and have the stand set up by 7 am. After seven months of full-time business planning, it was awesome to see everything come together that morning on that sunny day in late May 2006. My family and friends came to support me and even more fun was meeting our first customers. We still have our first dollar from that day framed on our wall. It’s a day that is crystal clear in my memory.
8) Having a sales background, the thought of getting my foot in the door of our first retailers was daunting but a very fun challenge for me. Whole Foods Mid-Atlantic’s buyer was my first buyer meeting. She said she’d like to put our foods into their 35+ stores in the region. I took a deep breath and said, “I don’t think we can do that right now because we’re making it all by hand. Lets start with the 8 stores in Virginia then grow together into the other stores.” The rest is history. Whole Foods Mid-Atlantic and Mom Made have now been working together for 8.5 years. We are forever grateful for their strong support of our brand.
7) Seeing our product in the freezer of a new retailer. It is a long, tenuous process to sell to a new retailer. Months, sometimes years. It’s so rewarding to see Mom Made in a new home, knowing that new consumers will discover our products.